If you've been asked to supply artwork to us, you may have heard the term, "vectorised artwork". Usually a computer image is made up simply of pixel or dots. If we try to zoom in on this image it simply becomes blurry. See the image of the two letter Bs. When we open an image and zoom in, the top image is an example of what we see. If the image is of a high enough quality, we can scan to a vectorised format, however this is not ideal.
A vectorised format, as per the two lower letters, can be scaled to any size without losing definition. The letter is actually defined as a shape rather than a text character.
JPG, TIFF, PNG, GIF or similar format files are always made up of pixels rather than vectorised images. PDF or Illustrator ready files can be made up of either. If you have a PDF to send over, some graphics companies supply these simply as a JPG (or similar) file within the PDF. To test if the image is vectorised, simply try and zoom in on a word or piece of text. If the edges of the text keep their definition and have no blurry outline at all, it is most likely a vectorised image.
Beckdale.co.uk offer a design service for customised vector artwork. Our in house design team have the knowledge to help stores choose the right vector artwork. For choose by material or different styles of , connect with Beckdale via the above details.